![]() Some unsellable sets were opened to make displays of dice. I slashed and burned, putting on sale about a third of my dice stock, blowing out the ugly multi-colored speckled varieties and colors that generally don't sell. When I finally did the math, I realized that my dice sales were pretty slow compared to the rest of my inventory. I used to believe this and I carried every style of Chessex dice. The bricks of dice don't automatically sell. Then I'll look at that other department report and realize I need to re-fill the displays. Anything off the radar that takes effort is something I generally have disdain for. Therefore, they're off the radar, out-of-sight, out-of-mind. When I tell you about the role-player dice customers, you'll begin to understand.īecause they're not part of the inventory, loose dice never appear on sales reports, other than a generic dice department. "Do you have this style in a light green?" Loose dice are just there. Sometimes they actually ask questions about the loose dice (groan). Identifying a "pearl" from a "marble" isn't always easy. When customers come up with handfuls of various dice, it's up to use to manually enter the price, remembering what ever style costs and identifying the little buggers. It's the loose dice that make me a little insane sometimes. They're tracked, they're pretty in sets, and they're as easy to sell as any other product. For bricks of dice, Chessex is the brand of choice. We sell dice in the store in two ways, in "bricks" of dice, plastic cases of polyhedral dice or D6's of 12mm and 16mm, or loose in acrylic displays. They make beautiful dice that no gamer will pay for. ![]() Q-Workshop, which makes $20 sets of runic dice, is a good example of this. They used to sell beautiful plastic dice called "dragon bones", but as far as I can tell, there is a limit to how much a gamer will pay for a dice set. They've got sets of bone dice (real animal bone), iron, semi-precious stones, and various other high-end materials. ![]() Crystal Caste makes the dice you would buy if you hit the lottery. I was learning.įinally, at the boutique end of the spectrum we have Crystal Caste. I started an argument at my first game convention by getting the head of Koplow and the head of my main distributor to talk to each other about why I could never get any Koplow stock. They tend to sell a lot of bulk dice products, specialty or educational products and the dice game that sells metric buttloads during the holidays, Left-Center-Right (LCR). Koplow is a big company too, but you may have not heard of them. There are actually customers who come in looking for these, so it's a big deal. They come out with new lines of dice twice a year, like a fashion show. They sell those "bricks" of dice you've probably purchased, along with loose dice that I've recently started buying. Chessex is the dice champion, the one to beat, the gold standard in dice. ![]() There are three dice companies worth noting. It is true that everybody needs dice, and it it is true that some people have something close to an addiction to dice, but it does take some effort to have the right dice. Dice are supposed to be one of those "evergreen" no-brainer products that every game store not only sells, but can't get enough of. ![]()
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